Module 1: Introduction to Digital Marketing

• What is digital marketing?
• Importance and benefits of digital marketing
• Evolution of digital marketing
• Digital marketing vs. traditional marketing

Module 2: Website Optimization and Design

• Basics of website development and design
• User experience (UX) and user interface (UI) design principles
• Website optimization for search engines (SEO)
• Mobile optimization and responsive design

Module 3: Search Engine Optimization (SEO)

• Introduction to SEO
• On-page optimization techniques
• Off-page optimization techniques
• Keyword research and analysis
• SEO tools and analytics

Module 4: Content Marketing

• Introduction to content marketing
• Content creation and curation strategies
• Content optimization for SEO
• Blogging and guest blogging
• Content promotion and distribution

Module 5: Social Media Marketing

• Introduction to social media marketing
• Social media platforms and their features
• Creating and optimizing social media profiles
• Content creation and curation for social media
• Social media advertising and analytics

Module 6: Pay-per-Click (PPC) Advertising

• Introduction to PPC advertising
• Google Ads and Bing Ads platforms
• Keyword research and ad targeting
• Ad creation and optimization
• Conversion tracking and analytics

Module 7: Email Marketing

• Introduction to email marketing
• Building email lists and segmentation
• Email campaign planning and execution
• Email copywriting and design best practices
• Email automation and analytics

Module 8: Online Advertising and Display Marketing

• Banner advertising and ad networks
• Retargeting and remarketing strategies
• Native advertising and sponsored content
• Video advertising and YouTube marketing
• Influencer marketing

Module 9: Analytics and Reporting

• Introduction to digital marketing analytics
• Setting up Google Analytics and tracking codes
• Monitoring website traffic and user behavior
• Conversion tracking and goal setting
• Reporting and data analysis

Module 10: Digital Marketing Strategy and Planning

• Creating a digital marketing plan
• Setting SMART goals and objectives
• Budgeting and resource allocation
• Competitor analysis and market research
• Testing, optimization, and ongoing strategy refinement

Module 11: Ethical and Legal Considerations

• Privacy and data protection laws
• Email marketing regulations
• Copyright and intellectual property
• Ethical practices in digital marketing
• Online reputation management

Module 12: Emerging Trends in Digital Marketing

• Artificial intelligence (AI) and machine learning
• Voice search optimization
• Chatbots and conversational marketing
• Augmented reality (AR) and virtual reality (VR)
• Blockchain technology and digital currencies

This course content provides a comprehensive overview of digital marketing, covering various channels, strategies, and concepts. Feel free to adjust and customize it based on the specific needs and preferences of your students.\

Produced by

Patrick Bliss Fejoku